Portfolio by OpenRoad

New Car Subscription | Portfolio by OpenRoad

What is Portfolio by OpenRoad?

Portfolio by OpenRoad is Canada’s first all-inclusive, multi-brand luxury car subscription service offering consumers the freedom to experience luxury on their own terms. Our mission is to redefine automotive purchasing and provide the perfect vehicle for every aspect of your lifestyle. Our fleet features select OpenRoad car brands through all-inclusive membership and worry-free driving freedom.

How Does Subscription Compare to a Lease or Purchase?

Unlike leasing, we don't charge you a hefty deposit or down payment - just a one-time activation fee. Our monthly and daily subscription prices are completely transparent, accompanied with all-inclusive service.

Say goodbye to confusing negotiations, long-term commitments, service appointments, insurance agents, low kilometre allowances, and paying for a car when you're not using it.

Portfolio Membership

Portfolio Membership

A Portfolio membership gets you:

  • Up to 4 car swaps (flips) per month (depending on tier)
  • Drive up to 2,500KM/month
  • Insurance coverage
  • Roadside assistance and maintenance
  • Personal concierge service
  • Washes with every flip
  • Access to Portfolio’s entire fleet
  • Exclusive member perks

Memberships are monthly or daily, with no fixed-term contracts, and you can pause your subscription at any point (fee applies)!

See Full Membership Details

Portfolio Brands

Portfolio Brands

Take the wheels of full sized SUVs, Sport Coupes, and everything in between from 12 brands for 1 fee — plus the option to choose a capable pickup truck, should you need the extra cargo room.

Our brands include:

  • Audi
  • VW
  • BMW
  • Mercedes-Benz
  • Porsche
  • Jaguar
  • Land Rover
  • Lexus
  • Genesis
  • Toyota
  • Mazda

See All Available Models


Portfolio - Service

Subscription Includes Concierge Service

  • Your concierge is always learning your preferences to match you with the perfect car.
  • Just let the concierge know your plans and they’ll take care of the rest.
  • If they don’t quite get it right, just let them know and they can get you into a new ride. There’s never any charge to flip vehicles!


Service Area

Portfolio by OpenRoad Service Area


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